Slate Truck Is A No-Nonsense Electric Pick-Up Backed By Amazon
In a world of high-tech innovation and state-of-the-art technology, one brand-new American start-up is making waves by going completely the other way with a back-to-basics approach to design.
This is the Slate Truck, a no-nonsense electric pick-up truck that has arrived boasting a temptingly low-price tag and an endorsement from Amazon CEO Jeff Bezos.
Not much was known about the secretive new company until mysterious prototypes baring the Slate nameplate began appearing in various locations across the United States this week.
A bit of digging revealed it is a new company being partially bankrolled by one of the world’s wealthiest businessmen.
However, while it is giving off serious ‘Tesla-Elon Musk’ vibes, whereas that company boasts the bonkers, high-performance, high-cost Cybertruck among its line-up, Bezos’ Slate brand is going entirely the other way with its philosophy.
Instead, the Slate Truck is deliberately basic and eschews many of the features that you’d come to expect from a modern-day vehicle.
This means you won’t find powered windows, speakers or even a dashboard. Instead, you get a clip that holds your phone in lieu of a fascia.
Under the skin, the Slate Truck is available with either a 52.7 or 84.3kWh battery returning either 150 or 240 miles of range, while those rugged looks are more show than go thanks to its rear-wheel drive layout. It’s even quite small by US truck standards at 4.4m long.
So where is the appeal?
Well, first and foremost, it taps into an abandoned market of basic transportation, where simple mechanicals are easy-to-fix and the upfront cost is temptingly low.
Indeed, those costs are certainly bargainous. The Slate Truck is slated to go on sale for $27,000 in the US, which equates to between £15-20,000 in the UK. This would make it one of the cheapest models in the UK outright, not just among other pick-up trucks.
Even from the outset, the Slate Truck bears resemblance to the hugely popular pick-ups of the 1980s that would spend their days as reliable, hard-wearing workhorses that’d last a generation.
It also holds appeal with its huge range of customisable options, including different bolt-on panels which can transform the Truck into an SUV with a hard roof or with a sloping fastback rear.
While there is no word on whether the Slate Truck will make it across the Atlantic for sale in the UK, given you can already buy almost anything on Amazon right now, buying cars doesn’t on its website doesn’t seem all that far-fetched�